A graduate of Cal Poly San Luis Obispo, Steve got his start in the mid-90s working for an award-winning design studio in downtown Palo Alto, CA called Arias Associates. The studio specialized in retail and hospitality but brought a fresh approach to design for technology companies. The firm won Design Agency of the Year in 1995 by the San Francisco Ad Club for their work for Pottery Barn.  
Over his career, Steve has worked for both small and large design firms, as well as for his own design consulting business. He served as a senior designer at Apple in the early 2000s as Apple was re-invigorating their brand with the launch of Apple Stores and iPod. He spent 7 years working as Creative Director for Affymetrix, a global leader in the biotech life sciences industry, which was eventually acquired by Thermo Fisher in 2016. He currently is freelancing for a creative agency in Sweden called UP THERE, EVERYWHERE and is taking on side projects. When not designing, he spends time with his family, selling and collecting comic books, and traveling.