October 2001 Apple launched the iPod. I was one of the primary designers on the launch material including this poster.
Apple took great care in designing the details. Much of the work I was doing in 2001 revolved around the new store openings. These hangtags were used for the Apple branded cables.
CDs were still the primary method of installations back then. I designed a multitude of CD artwork.
Schools were a big customer and we designed brochures for sales reps as well as events. We always had a great selection of photography to choose from.
Print, as a medium, is sort of a lost art these days. We produced a lot of print material in 2001. We were limited by using Apple Garamond for the font but had the chance to experiment with colors sometimes.
I designed the entire booth for this show but unfortunately only have this one photo to show for it. I created a foam model and about 100 separate “cards” which had different designs. The model and cards were presented to Steve Jobs where he made the final selection of the graphics based on my work.
There were two versions of this display. I believe this was the smaller of the two. They were both used in the Apple Stores. Unfortunately, design work that wasn’t saved as JPEG or a PDF did not last. Software products continued to get upgrades which didn’t open past projects. Glad I was able to save this one.
The design of the Apple Stores was very secretive back then. The company when to great lengths to hide the work. I worked on many of these types of banners in stealth. As mentioned above, much of the work I did for these was not saved properly and I only have these two concepts to show.
This concept was almost used for holiday 2001 but was eventually scratched.
Apple liked to produce these small size brochures back in the day. They were about the size of a 3 × 5 card and were nice because you could put one in your back pocket. I produced several of these types of pieces.
There were many ways we would show charts and graphs. It was up to the designer to illustrate the information in the best manner.
One of the greatest compliments I have received in my career came as a result of designing this piece. Steve Jobs had a great interest in the school market and we developed a whole campaign around it. When he saw this brochure he said, “I like this piece.” Simple and short, yet Steve was spartan in his compliments.
Photos and Content by Mika Manninen and Helena Lumme.
Produced at marchFIRST.
Produced at marchFIRST.
Produced at marchFIRST.
Produced at marchFIRST.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at marchFIRST.
Produced at marchFIRST.
Produced at Arias Associates.
Produced at Arias Associates. Illustrator: Mauricio Arias.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at marchFIRST.
Produced at marchFIRST.
Produced at marchFIRST.
Produced at Arias Associates.
Produced at marchFIRST.
Produced at marchFIRST.
Produced at Arias Associates.
Produced at marchFIRST.
Produced at Arias Associates.
Produced at marchFIRST.
Produced at marchFIRST.
Produced at marchFIRST.
Produced at Arias Associates.
Produced at marchFIRST.
Produced at marchFIRST.
Produced at marchFIRST.
Produced at marchFIRST.
Produced at marchFIRST.
Produced at marchFIRST.
Produced at marchFIRST.
Produced at marchFIRST.
Produced at ServiceNow.
Produced at marchFIRST.
Produced at marchFIRST.
Concept design (not in use)
Concept design (not in use)
Produced at marchFIRST.
Produced at marchFIRST.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.
Produced at Arias Associates.